HOW TO USE COUPONS TO PROMOTE YOUR LOCAL BUSINESS
Coupons should be a part of your local online marketing strategy. If they are not right now, you should reconsider. They can drastically impact the effectiveness of existing marketing efforts by...
View Article5 THINGS TO DO AFTER YOU RAISE STARTUP CAPITAL
A lot is made of and written about the fundraising process, but what about post-funding? Once you have the money, what do you do? We raised $1M from Crosslink Capital in late 2011, and spent most of...
View ArticleWHAT I LEARNED FROM RAISING A SERIES A
Recently, we announced a $5 million Series A round of financing. We started raising this round and talking to investors in late fall of last year. As you can probably imagine, going through this...
View Article4 WAYS TO CONQUER YOUR FEARS AND TAKE SMARTER RISKS
As entrepreneurs, we’re used to being questioned about everything we do. Perhaps it’s one reason we became entrepreneurs in the first place — to prove that we’re better off doing whatever everyone else...
View Article7 TIPS FOR TEACHING YOUR KIDS MONEY MANAGEMENT SKILLS
When a child is born, no parent ever thinks to themselves, “I sure hope he/she grows up with no sense of personal financial responsibility.” I’ve never met a parent who didn’t want his or her...
View Article5 PIECES OF ADVICE FOR ENTREPRENEURIAL MBAS
For entrepreneurs, business school presents a unique set of choices and opportunities that can drastically alter a founder’s chance of success — for better or worse. I founded Troop ID while I was an...
View Article9 LOW-TECH WAYS TO MANAGE YOUR TIME MORE WISELY
As entrepreneurs, we’re always busy. But where does it end? When you get more successful, do you think your schedule will magically get less busy and fill up with fewer obligations? Think again....
View Article12 WAYS TO KEEP YOUR TEAM ON TASK (WITHOUT MICROMANAGING)
HOW DO YOU KEEP YOUR STARTUP TEAM ON TASK WITHOUT BECOMING A MICROMANAGER? KEEP UP THE WEEKLY MEETINGS “I meet with my team members once a week to discuss progress over the past week and projects...
View ArticleHOW TO MEASURE YOUR COMPANY’S DIGITAL MARKETING EFFORTS
The thing about digital marketing strategies is that every company has one, even if you’re not the one actively controlling it. Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or...
View Article5 THINGS YOU NEED TO KNOW ABOUT INTERVIEWING AT A STARTUP
Everything that I learned in college about interviewing is essentially worthless. After speaking to those that are close to me who will soon be graduating, I decided to jot some pointers down. Most...
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